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PARSEL builds modular carry systems for versatile transport and storage. Each precision-engineered component connects, detaches, and reconfigures to allow for solutions as needs change.

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Fig. 1 – Henry Dreyfuss and Alvin R. Tilley, The Measure of Man posters (detail), 1969

Built on a shared interest in beautiful usefulness, PARSEL is a new perspective guided by purpose, utility, and modern materials. With forms as fundamental as they are novel, PARSEL explores how we move through life with what we carry alongside us.

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Fig. 2 – Perspective view of another embodiment of the overhead stowage bin (body 200, ceiling structure 202, knob 210, windows 250), Yoshinobu Katori, 2004, US Patent US6802478B2.

Rooted in industrial design and field observation, PARSEL makes versatile tools to support as routines evolve and whims are acted upon.

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Fig. 3 – PARSEL modular display system, 2025
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Fig. 4 – 3D rendering of Parsel’s modular, scalable system
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A modular carry system for many uses

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